To begin this new year, we will give you some ideas on the major digital marketing trends that should animate 2016 . Here are the 4 main trends we have selected for your next webmarketing actions: 1st trend: Strengthening the personalization of your marketing campaigns Numerical tools make it easy to retrieve data – these famous Big Data – and therefore knowledge of the habits and expectations of your customers . What content do they upload? When? At what frequency ? What is their behavior on social networks? Or: Who opens…
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