How Digital Marketing Can Turn Your Business Around

the best digital marketing company in Delhi

There are many businesses who are adopting different strategies trying to gain an edge over the rest of the companies out there in the market. Every company needs to close a certain number of sales to survive. But is merely surviving enough? What do you do so that your company becomes on the best out there? The higher your number of sales go, the more revenue you make, and hence you see a gradual increase in your profit. When you start making more than what you originally aimed, every single…

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The Value Delivered By The Salesforce Platform

The Value Delivered By The Salesforce Platform

When it comes to customer relationship management (CRM), Salesforce is undeniably among the market leaders. As a result of the numerous functionalities and benefits that the platform affords to enterprises of various sizes, a majority of these business have achieved greater levels of success. The Salesforce service offers a number of advantages to its users, and different companies find different features useful as a result of their unique company needs. Among the most celebrated attributes of the Salesforce platform is its adaptability and customizability. This article sums up the top…

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4 Good Reasons To Switch To Inbound Markiting To Genrate Leads

Whether you call it inbound marketing or content marketing , whatever, this digital strategy, which involves attracting prospects to you instead of interrupting them in their activities, will boost your campaigns. Here (at least) 4 good reasons to switch to inbound marketing . 1. Segmenting: You target an individual and you accompany him / her throughout his or her purchase path. Instead of sending the same email to your entire contact database, you can focus your efforts on prospects that you know are really interested and send them the right…

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7 Good Practice For Effective Content Markiting

content marketing

The share of content marketing in digital strategies continues to grow . As a result, competition is increasingly tough to position your white papers, blog posts and other content at the top of Google’s search results. At the same time, the audience becomes more demanding .That’s why we’re delivering 7 best practices for effective content marketing . Do not wait to implement them. Of the 10 companies, 7 said they wanted to produce more marketing content in 2015 compared to the previous year according to the European study conducted by Hubspot…

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4 Digital Markiting Trends In 2018!

Digital Markiting Trends In 2016!

To begin this new year, we will give you some ideas on the major digital marketing trends that should animate 2016 . Here are the 4 main trends we have selected for your next webmarketing actions: 1st trend: Strengthening the personalization of your marketing campaigns Numerical tools make it easy to retrieve data – these famous Big Data – and therefore knowledge of the habits and expectations of your customers . What content do they upload? When? At what frequency ? What is their behavior on social networks? Or: Who opens…

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“Fred” Or The New Google Algrtham Update

New Google Algrtham

Strong variations have recently been perceived by users and tracking tools of Google SERPs, thus suggesting an update of the Google algorithm under the name of “Fred” . Since 9 March 2017, sites have complained that their traffic is falling sharply. To explain this phenomenon, tools such as Algoroo  show an unexpected increase in volatility indices in the research results in March 2017 : This volatility is reflected in part by two tweets from Glen Gabbe, a Digital Marketing consultant, who shows on one side a drop in traffic for one site and the opposite result for another. Voir l’image sur…

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How To Miss Out On Its Inbound Markiting Startgy In 2018?

Inbound Marketing strategy

If, like some, you consider that setting up tools or support for your Inbound Marketing strategy is of no use to your business, here are some “useful” tips for missing its Inbound Marketing strategy . Do not set a goal Do not assign a percentage of revenue to Inbound marketing Do not calculate the conversion rate of leads to clients The inbound marketing is simple enough and easy, no need to set goals! Do not define persona Do not make a fictitious representation of your “ideal” clients based on real data and some assumptions…

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The Trends Of Inbound Markitng In 2018

Social networks

Inbound Marketing has become an essential part of a marketing strategy for a few years. Whether it’s for cost reasons , a lead costs 61% less with Inbound Marketing than with traditional marketing, says Invesp , but also efficiency, a conversion rate on its website which doubles (6 % to 12%) according to Invesp . Inbound Marketing than with traditional marketing, says Invesp , but also efficiency, a conversion rate on its website which doubles (6 % to 12%) according to Invesp . Below is a list of strategies to be implemented or strengthened for the coming year. Provide interactive content Several formats are possible: survey, questionnaire, computer graphics, computers, videos, podcasts etc. It should however be…

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